Strong Hold Investment
Client
HAPPIX Inc. | Strong Hold Investment
Type
Industries
Investment
About
We refreshed StrongHold’s visual identity to reflect its position as a Canadian investment and asset management company. The project included refining the existing logo, developing a new color palette, establishing a consistent typography and graphic system, and redesigning the corporate website. The result is a cohesive, contemporary identity built around clarity, stability, and a long-term perspective.
Where We Started
StrongHold approached us with an outdated visual identity that lacked consistency, balance, and a clear design system. At its core was a symbol of two tilted towers representing growth and progress. Our challenge was to preserve this recognizable idea while completely rethinking its visual execution. We set out to create a more refined, confident, and contemporary identity that reflects the company's position in the investment industry.
The Solution
We took a minimal yet considered approach, rebuilding StrongHold’s visual identity from the ground up. The original concept of two rising towers remained at the heart of the new logo, now expressed through cleaner geometry and more balanced proportions. We developed a cohesive design system with refined typography, a restrained color palette, and a consistent visual language across digital and print applications. The result is a timeless identity built on simplicity, clarity, and confidence.
Presentation System
We extended StrongHold’s new visual identity into a comprehensive presentation system tailored to the company’s business needs. From corporate storytelling to financial reports and investment presentations, we developed a flexible set of layouts for communicating complex information with clarity. Consistent typography, structured grids, data visualizations, and brand elements ensure a cohesive experience across every presentation.
